skills and concentrations
Content creation and marketing
Web development and SEO
Multimedia production and crafting
For writing samples, check out my portfolio, linked below.
For more detail about my background and professional experience, visit my LinkedIn page.
Identified opportunity, targeted, and performed usability consulting on HBO's streaming app for iOS devices, HBO GO.
Extensive research and consulting during IFC's 2008 re-branding as a comedy-focused channel.
Audience research to discover digital engagement opportunities. UX tested ComedyCentral.com properties/apps, including The Daily Show and The Colbert Report.
Research with young viewers of the Viacom networks in preparation for full day Audience Immersion with Viacom C-suite executives, featuring moderated panels and Q&A sessions. This event enabled executives to talk directly to their viewers.
Optimized the AmericanExpress.com experience, making the site more intuitive, easier to use, and improved overall usability.
Brand research and consulting for businesses large and small, providing insights into how re-connect with customers/audience members, and tactical strategies for success.