Case Study 1: NFL Consumption Report
A smartphone-connected breathalyzer manufacturer desired to reach NFL fans in anticipation of upcoming Super Bowl to spread brand awareness and drive sales.
Using data from the company's breathalyzers, build an interactive infographic allowing users to find out which NFL team's fans drank the most on game days.
Push to media and public through social and PR channels.
Social Media Posts:
The story was picked up by dozens of media outlets, including a few top tier mentions, earning the company thousands of dollars in sales, web traffic and priceless brand cache. See the original campaign landing page.
Case study 2: Growing a pet treat brand
COMPANY: Treatibles, manufacturer of hemp-oil infused dog treats
GOAL: Build awareness of the brand and its product's benefits; drive sales
STRATEGY: A series of targeted social media posts, educating the public by featuring customer testimonials and information on research studies that prove the product's efficacy
IMPLEMENTATION: View a selection of my Facebook and Instagram posts from this campaign below.
- Widened distribution channels: Treatibles is now the most well known hemp-derived pet treat on the market and is carried by a variety of distributors as a result of visibility gained from this campaign.
- Established Brand Visibility: Social media engagement has grown organically by over 330% in the time I have been working with this client.
- Investor Dollars Raised: Treatibles has raised thousands of investor dollars, a critical component of which has been audience growth and rising brand awareness in the marketplace.