Case study: Growing a pet treat brand

COMPANY: Treatibles, manufacturer of hemp-oil infused dog treats

 

GOAL:  Build awareness of the brand and its product's benefits; drive sales

 

STRATEGY: A series of targeted social media posts, educating the public by featuring customer testimonials and information on research studies that prove the product's efficacy

 

 

 

IMPLEMENTATION: View a selection of my Facebook and Instagram posts from this campaign below.

EFFECTS: 

  • Widened distribution channels: Treatibles is now the most well known hemp-derived pet treat on the market and is carried by a variety of distributors as a result of visibility gained from this campaign. 
  • Established Brand Visibility: Social media engagement has grown organically by over 330% in the time I have been working with this client.
  • Investor Dollars Raised: Treatibles has raised thousands of investor dollars, a critical component of which has been audience growth and rising brand awareness in the marketplace. 

 


Writing Samples - Blog posts and Articles

Writing Samples - Email Campaigns

Click each to view the full email in a new window. 


Contact

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I am happy to answer any questions you may have about my work.

Email: chris.otchy@gmail.com

Phone: 908.787.3568

Looking forward to speaking with you!